Reimagining Educational Access
Art Direction
Visual Identity
UX and UI
Social media Strategy
Graphic Design
Advancing Educational Opportunities
The Nice to Meet You (NTMY) Foundation's primary mission is to advance educational access, dismantle learning barriers, and ensure equal opportunities for all, fostering positive transformation. Since 2019, the NTMY Foundation has been guided by Atypical Partner and driven by shared values.Creating a Youthful and Adaptable Brand
The rebranding was designed to resonate with a youthful audience while maintaining adaptability for corporate contexts like fundraising and partnerships. It centres on inclusivity and humanity and features a collaboration with artist Bouda, resulting in modular frescoes that powerfully communicate the foundation's message.Achieving Impact
The visual language is vibrant, welcoming, and inclusive, emphasising that students are distinct and on their own journey. Since 2019, the foundation has doubled its fundraising and opened nine new locations, significantly enhancing its impact and reach.Bouda
Pierre Cruz