Redefining Trust and Innovation





Creative Stategy
Art Direction
Visual Identity
UX and UI
Social media Strategy
Graphic Design

A Commitment to Integrity and Excellence

Three Hills Capital Partners (THCP) offers capital solutions for entrepreneurs in Europe and North America, underpinned by a commitment to diversity, inclusivity, innovation, and sustainable value creation. This approach reflects the CEO's background and the community spirit of Three Hills city, symbolising trust and unity.







Navigating Brand Evolution

Despite its solid reputation, built primarily through its extensive network, THCP recognized the need for tools to control its narrative and enhance brand visibility. When Atypical Partner became THCP's head office, it involved implementing AP's trademark on all communication materials involving investors. We developed a new creative strategy that respects THCP's heritage while ensuring scalability and digital adaptability.







Merging Tradition with Modernity

THCP's brand personality embraces innovation, reliability, and dynamism. The solid and modern typographic system balances the artisanal roots of the illustrations developed with artist Juliette Gresland with a touch of sympathy. Across both print and digital formats, we ensured the user experience was accessible, fluent, and modern, delivering a seamless blend of contemporary aesthetics and functionality.







Adapted Solutions

In 2020, amidst the challenges of the COVID-19 pandemic, THCP transformed its Annual General Meeting into a fully immersive virtual experience. This initiative resonated deeply with the audience and led to another successful production for the launch of their new fund.









Collaborators : 
B.C.M.H
Juliette Gresland
Live Group
Pierre Cruz


Impact and Success Amid Challenges

This strategic pivot significantly strengthened investor confidence, culminating in the launch of THCP's fourth fund, which secured twice the investment concluded in the previous THCS III fund in 2019. THCP's BCorp certification further validated the rebranding's success and a remarkable 107% monthly social and digital presence growth within the first year.
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