Transforming Finance: Atypical Partner's Digital Evolution





Visual Identity
Graphic Design
Social media Strategy
Brand Strategy
CRM

A Community of Visionaries

Atypical Partner. (AP.) is a forward-thinking tech company that provides specialised services for private equity firms. AP. houses several brands, each with its own distinct identity and purpose. Guided by the visionary leadership of its CEO, AP. aims to create "more than a company, a community", emphasising collaboration and shared growth.







Democratising Finance

Through discussions with partners and insights from the CEO, we identified the need for a platform that delivered financial services and built trust and engagement through transparency and interaction.
To address this, we designed and implemented a strategy that made finance more accessible. By leveraging podcasts, social media, and events, we fostered a sense of community and built strong relationships, democratising finance.








Crafting a Digital Future

We developed a visual identity that embraced new technologies, reflecting the evolving nature of investment and conveying finance with a heart. We embraced AP.'s innovative spirit and expanded its trademark, infusing it with rhythm and motion. The typesetting was designed for clarity and elegance, ensuring readability and aesthetic appeal. Collaborating with artist Siddhi Gupta, we created illustrations that captured the unique ecosystems of each office.







Collaborators: 
B.C.M.H
Siddhi Gupta


Achieving Recognition and Growth

The modern, dynamic brand experience gained the trust of diverse audiences. This success was validated by AP.'s achievements, including a B Corp certification and a 110% monthly growth in its social and digital presence within the first year.
Let’s chat!
If you are looking for a partner to collaborate with or would like to discuss around a coffee, please don’t hesitate to reach out.
hello@postscriptum.design

Linkedin

©2025 ps:design