Unfolding Creativity:
Collaboration as a Catalyst for Innovation
Collaboration is a powerful way to create meaningful ideas —a space where diverse voices can meet, share, and inspire each other to see beyond the obvious.
Building Creative Dialogues
Every project begins with a question: how can we approach this challenge in a way that is thoughtful, creative, and practical? The answer often lies in dialogue. By bringing together people from a wide range of experiences, professions, and cultures, we open the door to ideas that are more nuanced, layered, and full of potential.The focus is on creating an environment that allows everyone to contribute meaningfully. This means using methods and spaces that encourage openness and new ways of thinking while ensuring ideas are brought together cohesively. Creativity thrives not just on freedom but also on connection and shared understanding.
Why Collaboration Matters
Collaboration is one of the most effective ways to generate fresh ideas. Involving people with diverse perspectives doesn’t just add to creativity —it transforms it. Each person brings their own unique lens, enriching the process and leading to results that feel authentic, inclusive, and deeply human.Workshop during the Type Family
class led by Radim Pesko at the Royal College of Art
class led by Radim Pesko at the Royal College of Art
Unfold is an experimental project that explores the power of shared creativity. Using the “exquisite corpse” method, participants co-create letterforms that are surprising yet cohesive. By combining hands-on and digital techniques, the project reimagines traditional type design and demonstrates how collaboration can lead to bold, unexpected results.
Workshop at Ravensbourne University
with MA Illustration students
with MA Illustration students
First developed at the Royal College of Art, Unfold has since been adapted for workshops across a range of creative fields, including graphic design, illustration, and typography. It shows how involving diverse voices can push boundaries and uncover new possibilities.
Unfold method applied to the Fedrigoni 365 calendar
This mindset goes beyond type design. Whether working on strategy or problem-solving, the same principles apply: asking the right questions, fostering dialogue, and transforming insights into actionable, creative solutions. Testing and refining ideas across different contexts ensures they resonate widely and effectively.
A Framework for Innovation
Collaboration isn’t about relinquishing control —it’s about designing a framework where creativity can thrive. By facilitating conversations, analysing diverse insights, and shaping solutions that feel both intuitive and inspired, we uncover opportunities to innovate together.ps: By being collective we can solve problems together and reveal paths to fresh possibilities